How to Make Money on Facebook: A Complete 2025 Guide
Facebook isn’t just a place to connect with friends anymore. With nearly 3 billion active users worldwide, it has grown into one of the biggest platforms for creators, entrepreneurs, and businesses to earn money online. Whether you’re a student looking for extra income, a business owner wanting more sales, or a creator hoping to turn your passion into profit, Facebook offers plenty of opportunities.
In this guide, we’ll explore the different ways to make money on Facebook, how they work, and practical tips to help you succeed in 2025.
Why Facebook Is Still Relevant for Making Money
Despite competition from TikTok, YouTube, and Instagram, Facebook remains a powerful platform for making money online. Here’s why:
- Massive user base: Billions of active users means you can reach nearly any audience.
- Diverse tools: From Facebook Pages and Groups to Marketplace and Ads, there are multiple ways to monetize.
- Global reach: Unlike some platforms, Facebook allows you to reach audiences in almost every country.
- Integration with Meta products: Instagram and WhatsApp connect with Facebook, giving you even more opportunities to expand.
Main Ways to Make Money on Facebook
Let’s break down the top methods that people are using to earn income on Facebook in 2025.
1. Facebook Ads Revenue Sharing (In-Stream Ads)
If you create videos and publish them on Facebook Pages, you can earn money from ads that play before or during your content. This is similar to YouTube’s monetization program.
Requirements to qualify:
- A Facebook Page (not just a personal profile)
- At least 10,000 followers
- 600,000 total watch minutes in the past 60 days
- Original content that meets Meta’s monetization policies
Earning potential:
Creators can earn anywhere from $2 to $12 per 1,000 views, depending on their audience location and niche.
Tips to succeed:
- Post engaging videos consistently
- Focus on trending but evergreen topics
- Use storytelling to keep viewers watching longer
2. Facebook Reels Monetization
Short-form videos are exploding in popularity, and Facebook Reels is Meta’s direct competitor to TikTok. Facebook pays eligible creators through ad revenue sharing and performance bonuses.
Requirements:
- Follow Facebook’s Partner Monetization Policies
- Post original Reels (not just recycled TikToks with watermarks)
- Grow engagement and follower count
Why it works:
Reels are easy to consume, highly shareable, and can go viral quickly — giving you exposure and revenue at the same time.
3. Facebook Stars (Fan Support)
If you have a loyal following, fans can support you directly with Facebook Stars. Viewers purchase Stars and send them to you during live streams or video premieres, and Facebook converts them into real money.
Example:
If one fan sends 100 Stars, that equals $1. As your fan base grows, these small amounts can add up to hundreds or even thousands per month.
Best for:
- Streamers
- Coaches doing live Q&A sessions
- Musicians and performers engaging live with their audience
4. Paid Subscriptions
Creators can offer exclusive content to fans who pay a monthly subscription. Facebook lets you create members-only groups, behind-the-scenes videos, or special Q&A sessions.
Benefits:
- Steady recurring income
- Builds a loyal community
- Lets you offer premium value while still keeping some free content public
5. Facebook Marketplace
Facebook Marketplace is one of the easiest entry points for making money. You can sell physical products like clothes, electronics, or even handmade crafts directly to people in your local area.
Why it’s powerful:
- Free to use
- Built-in audience already browsing to buy
- Easy communication through Messenger
Tips to succeed:
- Use clear photos and detailed descriptions
- Offer competitive pricing
- Build trust with buyers through quick responses
6. Affiliate Marketing on Facebook
You don’t need your own product to make money. Instead, you can promote other companies’ products with affiliate links. When someone buys through your link, you earn a commission.
How to do it on Facebook:
- Create a Facebook Page or Group around a niche (e.g., fitness, tech gadgets, travel)
- Share helpful content and product recommendations
- Add affiliate links where allowed (always follow Facebook’s policies)
Example:
You could create a group about home workouts and recommend fitness gear from Amazon Affiliates or other networks.
7. Selling Digital Products and Courses
If you have skills or knowledge in a particular area, Facebook is a great place to sell digital products like eBooks, templates, or online courses.
Platforms you can use:
- Facebook Shops for selling digital items
- Link your audience to platforms like Gumroad, Teachable, or your own blog
Tip:
Build authority by sharing free tips in groups or pages before pitching your paid product.
8. Sponsored Posts and Brand Collaborations
Once you build a strong following, brands may pay you to promote their products on Facebook. The more engaged your audience is, the higher you can charge.
Example rates:
- Small pages with 5k–10k followers: $50–$200 per sponsored post
- Larger pages with 100k+ followers: $500–$5,000 or more per campaign
Tip:
Focus on building an audience in a specific niche so brands see you as a trusted voice.
9. Facebook Groups as Income Streams
Groups are one of Facebook’s most underrated money-making tools. With a group, you can build a community around a niche and monetize it in several ways:
- Promote affiliate products
- Offer paid memberships
- Sell your own services or courses
- Charge brands for access to your engaged group members
Example:
A travel tips group can earn money by promoting flight booking services, hotels, or travel insurance through affiliate programs.
10. Driving Traffic to a Blog or Website
If you already own a blog (like Ray256.com), Facebook is an excellent platform to drive traffic. More traffic means more ad revenue, affiliate sales, or product sales.
How to do it effectively:
- Share valuable blog posts in relevant groups
- Create a Facebook Page to promote your content
- Use engaging captions that encourage clicks
For example, you could share posts like:
How to Make Money with ChatGPT: A Step-by-Step Guide for Beginners
- How to Start a Free Successful Blog (Ray256.com guide)
This way, Facebook becomes a powerful traffic source for your blog.
How Much Can You Earn on Facebook?
Earnings vary widely depending on the method you choose and how consistent you are.
- Beginners may earn $100–$500 per month through Marketplace or affiliate marketing.
- Creators who grow their audience and qualify for monetization can earn $1,000–$10,000 per month.
- Large influencers and businesses can scale to six or seven figures annually.
The key is consistency, providing value, and building an engaged audience.
Tips for Success on Facebook
- Pick a niche – Don’t try to please everyone. Focus on a topic you’re passionate about.
- Be consistent – Regular posting builds trust and visibility.
- Engage with your audience – Respond to comments and messages to build loyalty.
- Follow Facebook’s policies – Avoid getting demonetized by sticking to the rules.
- Diversify your income – Don’t rely on one method; mix ads, affiliate marketing, and your own products.
Final Thoughts
Facebook remains one of the most versatile platforms to make money online in 2025. Whether you prefer creating videos, selling products, building communities, or driving traffic to your blog, there’s an option that can fit your skills and goals.
The most important thing is to start now. Don’t wait until you feel “ready.” Open that Page, post that first video, create that group, or list your first product. Over time, you’ll learn what works and build your own path to financial success on Facebook.