How to Make Money on Pinterest : A Complete Guide for Bloggers and Creators
Pinterest isn’t just about pretty boards or recipes anymore—it’s a powerful platform to make money online, Pinterest has over 500 million active users, many actively searching for inspiration, products, and solutions. This makes it one of the best places for bloggers, creators, and entrepreneurs to earn income. Whether you’re just starting or want to scale, you can monetize Pinterest through affiliate marketing, selling products, or driving traffic to your blog. Here’s how to turn your pins into real profit.
Pinterest works differently from other social platforms because people use it to find ideas they’re ready to act on. About 70% of users discover new products on Pinterest, and 83% make purchases based on pins. This means Pinterest traffic is highly valuable, especially for bloggers on platforms like Blogger.
Setting Up a Pinterest Business Account
The first step to earning is creating a Pinterest business account. This unlocks analytics, ads, and Rich Pins. Use a professional profile picture (your blog logo works perfectly), a bio with keywords like “Budget-friendly home decor ideas | Shop now!” and link your Blogger blog. Claiming your website enables Rich Pins, which automatically pull information from your posts for better visibility. Pinterest Analytics will help you track clicks and performance, so you know what’s working.
Creating Pinnable Content That Converts
Pinterest is all about visuals. To earn, your pins need to grab attention and drive clicks. Use vertical images (1000x1500 pixels) with bold colors, clear text, and a logo. Tools like Canva make this easy. Every blog post should include at least one pinnable image and a “Pin It” button, which you can add through Blogger’s widgets.
Write posts targeting Pinterest-friendly keywords like “how to make money on Pinterest” or “Pinterest affiliate marketing.” For inspiration on writing content that hooks readers, check out how to write LinkedIn posts that go viral—the strategies work for Pinterest too.
Organizing Boards for Maximum Impact
Think of boards as your Pinterest storefront. Create 10-15 boards related to your niche, like “DIY Home Decor” or “Healthy Recipes.” Use keyword-rich titles and descriptions. Joining group boards in your niche can increase reach, so search for “[your niche] group board” on Pinterest.
A fashion blogger, for example, might have boards like “Summer Outfit Ideas” or “Affordable Accessories” linking to affiliate products or blog posts. Boards make it easier for users to find your pins and drive consistent traffic.
Monetizing with Affiliate Marketing
Affiliate marketing is one of the easiest ways to earn. Join programs like Amazon Associates, ShareASale, or Rakuten. Create pins linking to products in your niche—like kitchen tools for food blogs—and disclose affiliate links in the pin description.
Many bloggers earn $500-$5,000 per month from Pinterest traffic alone. For example, Abby Lawson earned $500 in one day from a single affiliate post. Affiliate marketing works best when you create content people are searching for and provide genuine recommendations.
Selling Products or Services
Pinterest can drive sales for digital products, physical items, or services.
- Digital Products: eBooks, courses, and printables. A fitness blogger could pin “30-Day Workout Plan” linking to a $20 eBook.
- Physical Products: Print-on-demand items like mugs, t-shirts, or planners. Learn about product options in Dropshipping vs. Print-on-Demand: Which is Better?. Create pins that show off your products.
- Services: Promote freelance writing, coaching, or consulting via pins linking to a blog page with a contact form.
Offering freebies like budgeting printables can build your email list, which you can later monetize with paid products or courses.
Driving Traffic to Your Blog
Pinterest can send thousands of visitors to your blog. Use compelling images, keyword-rich descriptions, and schedule pins with tools like Tailwind. Adding Google AdSense allows you to earn per click or impression. Bloggers like Pinch of Yum generate most of their traffic from Pinterest and earn six-figure incomes through ads, affiliate links, and products.
Optional: Pinterest Ads
Once you start earning, Pinterest Ads can boost your reach. Even $10-$50 a month can target audiences by keywords, interests, or demographics. Ads help new pins gain traction faster, but consistency and quality content are still key.
Pinterest SEO Tips
Optimizing for Pinterest search increases traffic. Use keywords in pin titles, descriptions, and board names. Add 2-4 hashtags per pin and create seasonal or trending content in advance. Idea Pins (short videos) also increase engagement and clicks. Regular research on Pinterest trends ensures your content stays relevant.
Earnings Potential
Earnings depend on niche, traffic, and consistency:
- Beginners: $100-$1,000/month with 1,000-10,000 monthly visitors.
- Intermediate: $1,000-$10,000/month with 50,000+ visitors.
- Top earners: $10,000-$50,000+/month with high traffic and multiple monetization strategies.
With daily pinning and quality content, $500-$2,000/month is achievable within 6-12 months.
Tools to Simplify Your Pinterest Strategy
- Canva: Design pins quickly and easily.
- Tailwind: Schedule pins and join Communities.
- Google Analytics: Track Pinterest traffic to your blog.
- Pinterest Analytics: Refine your strategy by seeing what works.
Common Mistakes to Avoid
- Don’t pin only your content—mix 80% others’ pins with 20% of yours.
- Avoid low-quality images; invest time in visuals.
- Research keywords regularly; Pinterest is search-driven.
- Consistency matters: pin daily to stay visible.
Start Making Money on Pinterest Today
Pinterest can be a powerful income source in 2025. Set up your business account, create pinnable content, explore affiliate marketing or product sales, and focus on Pinterest SEO. Consistency and patience pay off, and you can turn your pins into a profitable side hustle or full-time income.